The Right Way to Use a Press Release
The National Association of Woman Business Owners (NAWBO) recently appointed Cynthia McClain-Hill Esq. President of the Virginia based organization. NAWBO mission is to propel women entrepreneurs into economic, social, and political spheres of power worldwide. This organization is well organized, politically active and highly successful.
According to Ms. McClain-Hill, there are 10.6 million woman-owned businesses in America. With that statement in the organizations press release, it’s clear that they are putting the presidential candidates on notice that they must address their issues. This I a wonderful example of how to utilize a press release.
Advocacy is a powerful tool that can be used to address a organization’s needs and concerns when used properly. As stated in a one of my earlier blogs, the “democrats have put the power back in the hands of the people.” When the DNC refused to accept campaign money from lobbyist, savvy organizations and advocates started to flex their political muscles. They started to implement their media plans, rewrite their SWOT analysis and rally the troops. Not only is the political landscape changing in the next election, the way we interact with our elected officials is going to change. This is an exciting time to be an advocate.
We recently taught an advocacy training class in Chicago. For those of you who have attended one of my trainings, copy the linked press release and use it as an example of a great tool for advocates. As we said we will continue to help you strengthen your advocacy skills.
